The Carbon Five Guide to User Research: Interview Synthesis

By on in Design, User Research

So you’ve conducted a round of user interviews. Great! You’ve got video or audio you can revisit if you or your partner weren’t able to jot down everything in time. Wonderful! You recorded your thoughts during the session and kept track of conclusions and interesting observations immediately after. Amazing!

(Wait, you haven’t run a user interview yet? We run User Research Sprints that help with this exact thing.)

We’ll be using a fictional story about a hotel that wants to boost its appeal among business travelers. They’ve interviewed a group of experienced travelers and are about to break down the results. This story is loosely based on the DoubleTree cookie.

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The Carbon Five Guide to User Research: Interviewing

By on in Design, User Research

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You’ve written your script. You’ve screened your respondents and you’ve scheduled time with them (which you learned to do in our Guide to Recruiting Participants). You’ve got a big day of learning about your users ahead of you!

We’re going to cover what to do during the interview and what to prepare ahead of time. Preparation is important—he more confident you are, the more your respondents will trust you and feel comfortable responding.

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The Carbon Five Guide to User Research: Recruiting Participants

By on in Design, User Research

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If you have ever tried to recruit folks for a focus group or usability test, you know it can be really hard, super frustrating, and downright discouraging. But have no fear, Carbon Five is here! Before you start reaching out, you’ve got to get into the right headspace. You will probably be interacting with people that come from diverse backgrounds, and there are some unusual places you can find ready willing and able participants for your research study. A few rules of thumb will help you successfully recruit:

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