If you have ever tried to recruit folks for a focus group or usability test, you know it can be really hard, super frustrating, and downright discouraging. But have no fear, Carbon Five is here! Before you start reaching out, you’ve got to get into the right headspace. You will probably be interacting with people …
So, you’ve read the introduction to the Carbon Five Guide to User Research and you’re ready to get started. Welcome! During this step we’ll be working through what we’re hoping to find, who we’re hoping to talk to, and what we’re hoping to ask. If you’re trying to convince someone else in your company to …
What is User Research? User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. User research helps us understand the constraints and opportunities of the audience we’re building for, and is a core part of building a successful product. Why Research? Let’s say you’ve got a …