What is User Research?
User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
User research helps us understand the constraints and opportunities of the audience we’re building for, and is a core part of building a successful product.
Let’s say you’ve got a great idea for a product. Will your users agree? How do you reach them? In order for your product to succeed, it needs product/market fit.
Defining the users you want to reach and talking to them before you build will will give you empathy and a clearer sense what your users hope to achieve using your product. It’s much easier and more effective to design with a specific person fixed in mind than a set of demographics without a distinct voice.