Notes from Nicole Thayer

The Carbon Five Guide to User Research: Interview Synthesis

By on in Design, User Research

So you’ve conducted a round of user interviews. Great! You’ve got video or audio you can revisit if you or your partner weren’t able to jot down everything in time. Wonderful! You recorded your thoughts during the session and kept track of conclusions and interesting observations immediately after. Amazing!

(Wait, you haven’t run a user interview yet? We run User Research Sprints that help with this exact thing.)

We’ll be using a fictional story about a hotel that wants to boost its appeal among business travelers. They’ve interviewed a group of experienced travelers and are about to break down the results. This story is loosely based on the DoubleTree cookie.

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The Carbon Five Guide to User Research: Interviewing

By on in Design, User Research

CarbonFive-small

You’ve written your script. You’ve screened your respondents and you’ve scheduled time with them (which you learned to do in our Guide to Recruiting Participants). You’ve got a big day of learning about your users ahead of you!

We’re going to cover what to do during the interview and what to prepare ahead of time. Preparation is important—he more confident you are, the more your respondents will trust you and feel comfortable responding.

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The Carbon Five Guide to User Research: Starting Your Research Project

By on in Design

So, you’ve read the introduction to the Carbon Five Guide to User Research and you’re ready to get started. Welcome!

During this step we’ll be working through what we’re hoping to find, who we’re hoping to talk to, and what we’re hoping to ask. If you’re trying to convince someone else in your company to invest in a research project identifying the basic assumptions and outcomes like this is a great place to start.

We’ll be using the hypothetical company Delivery Healthy. Delivery Healthy is a startup that serves people who are trying to eat healthy while still ordering a lot of take-out, because they say you should write what you know.

Ready? Let’s go!

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The Carbon Five Guide to User Research: Introduction

By on in Design

What is User Research?

User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

User research helps us understand the constraints and opportunities of the audience we’re building for, and is a core part of building a successful product.

Why Research?

Let’s say you’ve got a great idea for a product. Will your users agree? How do you reach them? In order for your product to succeed, it needs product/market fit.

Defining the users you want to reach and talking to them before you build will will give you empathy and a clearer sense what your users hope to achieve using your product. It’s much easier and more effective to design with a specific person fixed in mind than a set of demographics without a distinct voice.

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