Notes from Nicole Thayer

The Carbon Five Guide to User Research: Starting Your Research Project

By on in Design

So, you’ve read the introduction to the Carbon Five Guide to User Research and you’re ready to get started. Welcome!

During this step we’ll be working through what we’re hoping to find, who we’re hoping to talk to, and what we’re hoping to ask. If you’re trying to convince someone else in your company to invest in a research project identifying the basic assumptions and outcomes like this is a great place to start.

We’ll be using the hypothetical company Delivery Healthy. Delivery Healthy is a startup that serves people who are trying to eat healthy while still ordering a lot of take-out, because they say you should write what you know.

Ready? Let’s go!

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The Carbon Five Guide to User Research: Introduction

By on in Design

What is User Research?

User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

User research helps us understand the constraints and opportunities of the audience we’re building for, and is a core part of building a successful product.

Why Research?

Let’s say you’ve got a great idea for a product. Will your users agree? How do you reach them? In order for your product to succeed, it needs product/market fit.

Defining the users you want to reach and talking to them before you build will will give you empathy and a clearer sense what your users hope to achieve using your product. It’s much easier and more effective to design with a specific person fixed in mind than a set of demographics without a distinct voice.

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