The 6 Essential Traits of the Successful DEO (and what the heck is a DEO?)

Veronica Martini ·


Rise of the DEO: Leadership by Design, an evening with Authors Maria Giudice & Christopher Ireland

On Thursday, November 14, we’re pleased to host the authors of Rise of the DEO: Leadership by Design, Maria Giudice and Christopher Ireland, in a special event discussing the role of the DEO and their place in navigating the business challenges of today.

Space is Limited: RSVP on Eventbrite

Do you have the traits of a DEO?

  1. Are you comfortable taking risks on a regular basis? DEOs embrace risk as an inherent part of life and a key ingredient of creativity.

  2. Do you look forward to making changes in your company, your industry or yourself? DEOs aren’t troubled by change; in fact, they openly promote and encourage it. DEOs regard the ability to change quickly as a competitive advantage and seek opportunities to use it.

  3. Are you able to problem solve in a systematic manner? Despite their desire to take risks and make change, DEOs are systems thinkers who understand the interconnectedness of their world.

  4. Can you integrate intuitive and analytic decision-making? DEOs know that the best decisions are informed by both intuitive and analytic analysis.

  5. Can you easily empathize and connect with others? DEOs have a highly refined social intelligence. They instinctively connect with others and integrate them into well-defined and heavily accessed networks.

  6. Are you driven to take action? DEOs feel an urgency to get personally involved, to understand details through their own interaction, and to lead by example.

Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.

About the Speakers


Authors Maria Giudice and Christopher Ireland are successful Silicon Valley entrepreneurs. Each built companies that had to attract top talent, keep up with continual change and reinvent themselves annually.

About the Book

Rise of the DEO: Leadership by Design, identifies and explores the qualities ­ and virtues of this new breed of leaders. It describes the skills they use to collaborate and the conditions they construct to support creativity. We profile business heads who exemplify this new ideal and show how they and their companies have benefited from this approach. As with the DEOs we admire, this book combines well-researched data with beautifully imagined, thoughtfully presented insights. It is designed to inspire, inform and encourage everyone who’s interested in solving problems and making change.

Event Details

Doors open at 6:30pm; talk at 7pm with Q&A and book signing to follow. Buy a book on Amazon and bring it with you, or purchase your copy at the event. Food and drinks provided.

Carbon Five is located at:
585 Howard St 2nd Floor (at 2nd St) in San Francisco

Be sure to RSVP at Eventbrite. Hope to see you there!