We were honored to receive the award for Outstanding Product Agency in Amplitude’s Emerging Product Leaders Awards.

This award is for the agency that provides clients the best product development, growth, or strategy support. At Carbon Five, product managers help clients to transform their vision into reality. We also build high-performing teams, mentoring client PMs and leaders so that they can continue to build amazing things once we roll off the project. Continue reading …

Product Managers are awesome! They keep goals in mind and priorities at the forefront –
and when designers get to work with them, it’s a real treat. Clearly, there is a lot of overlap in skill sets, but sometimes you’ll find yourself on a team without a dedicated PM. So if you’re a designer in a position where you need to do a little PM’ing – you’ll want to have these skills.

For a primer on what a Product Manager is and does on an Agile team, check out this great resource. The role is a bit tricky – and as a designer, the work can feel uncomfortable at first because PM deliverables can seem much less concrete than design’s. But, if you can master the secret art of Product Management, you will be a much better designer for it. Continue reading …

If I mention the word “agile” to you, a couple of rituals common to agile methodologies probably come to mind. Daily stand-ups and iteration planning probably top the list, and you probably think of other agile concepts like user stories and estimating their complexity with an arbitrary number of points. Continue reading …

We <3 Prioritizing

In modern software processes, prioritization is at the core of what we do.

We prioritize because we don’t like waste. Waste:

• Of human effort, which is disrespectful.
• Of money.
• Of time.

If you’re wasting one of them, you’re probably wasting all of them.

Prioritizing is variously simple, complicated, demanding, exhausting, and strangely emotional.

In this series, we introduce some tools and strategies that can help you successfully navigate prioritization on your product, at every level and every phase of product definition and development. Continue reading …

We <3 Prioritizing

In modern software processes, prioritization is at the core of what we do.

We prioritize because we don’t like waste. Waste:

• Of human effort, which is disrespectful.
• Of money.
• Of time.

If you’re wasting one of them, you’re probably wasting all of them.

Prioritizing is variously simple, complicated, demanding, exhausting, and strangely emotional.

In this series, we introduce some tools that can help you successfully navigate prioritization on your product, at every level and every phase of product definition and development. Continue reading …

In a discussion about prioritization among product managers at C5, we were in consensus that a 2×2 is a powerful tool in many prioritization scenarios from assessing risks to the product or business to working out the path forward when faced with competing priorities for a product.

As a visualization tool, a 2×2 gets the team on the same page to externalize relative risks or priorities and work through next steps. When things seem murky or like everyone isn’t giving the same weight to particular options, try out a 2×2. Continue reading …

I asked a group of fellow product managers if they’ve ever read through the Agile Manifesto with product owners / clients. They all said “no”, and the general consensus was that doing so wouldn’t be well received. This is interesting. Even though Carbon Five is well-respected for our process, and we definitely practice agile, we’re guarded about discussing it. Continue reading …

We just received our copies of O’Reilly’s latest Product Management title, Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century, by Matt LeMay.
Continue reading …

Carbon Five was recently brought in to build a new product with a planned budget of 6 months. As the first step, we conducted a few rounds of customer development to try and validate the concept. After a month of experiments by a product manager and designer, we ultimately recommended that the company not pursue the idea. Our client spent a few weeks of consulting fees but saved more than 90% of their budget by not building anything.

The client for this project provides software to a niche set of businesses. As more and more competition started popping up, they believed they saw an opportunity to create a digital marketplace in their niche. Before Carbon Five started building software, the client wanted us to confirm demand for the marketplace.

Continue reading …

The tech scene (especially in the Bay Area) has reached a point where it’s expanded way past techies. It seems successful people from all different industries are drawn to the promise, reach, and money in tech. Doctors, bankers, artists, and even educators are launching startups and talking about MVPs. It’s definitely exciting and inspires me everyday. But, building a great product is sometimes more of an art than a science, and first time founders make common mistakes. From a company that has worked with more startups than it can count, and has seen its fair share of first time product mistakes, here are some of the most common ones to avoid.

Continue reading …