Map vs Path

By on in Design, Process

It’s a simple idea that can help your digital product take shape; when a user enters your system, do you hand them a map or a path? What’s the difference? Great question, and in this case, the metaphor is pretty literal.

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Experiment-Driven Design Process

By on in Design, Process

So you want to grow your product? That’s super awesome. Growth is often a goal that startups rush towards. 

“We need 100,000 monthly active users yesterday.” – random startup person 

Growth can mean a lot of things. Maybe you’re trying to grow the number of users, or increase time spent using your product. Whatever it is, growth usually means moving metrics. But meeting your growth goal takes a very meticulous and strategic design process. You need to try out ideas and see what actually works. In this article, I am going to share how to set up a successful experiment-driven design process that can help you identify the features and changes to grow your product. Let’s grow!

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Approaching Gender in Software Products

By on in Design, Everything Else, User Research

It is a delight to use software that seems to really ‘get’ you as a person! To achieve this, it requires that the software has been built by people who sought out to understand their users. When software isn’t built with its users in mind, it has the potential to leave its users feeling alienated. In this post, we’ll be exploring a seemingly simple item we often put on forms that is very easy to get wrong: the gender field.

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NYC Design Mentor Night Recap

By on in Design, Events

On Wednesday night, designers and design lovers from all over NYC gathered at Carbon Five SoHo to receive career guidance, feedback, and insights from five senior designers. The evening kicked off with a Q&A with our panelists:

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Building Design Systems for Scaling Companies – SF Talk Night Recap

By on in Design, Events, San Francisco

How can scaling companies maintain design consistency and quality as internal and engineering teams exponentially grow?

Last week, Carbon Five San Francisco hosted Talk Night to answer this question and to discuss the secret benefits of building design systems for growing companies. Our guest speakers included:

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We Belong Together

By on in Design

Five Ways Junior and Senior Designers Can Work Together Effectively

Disclaimer – I am a designer so this is written for /designer pairs but it’s also relevant for any other Junior/Senior duos.

Hello, wonderful Junior/Senior design duos! Odds are you are fairly new to working together. Perhaps the junior designer is fresh out of school or the senior designer just got a promotion. Whatever the circumstances are, you are now buddies and will keep working together. So, let’s make sure that it is awesome!

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Sketched, not Stirred: Attempts to Host a Drink + Draw

By on in Design, Everything Else

This is the journal of two LA designers attempting to host a drink and draw series. But to start – why a drink and draw? As designers in an office of 20-ish developers, we felt lonely (or insane) cooing over our own grid paper. Some days felt like far too much screen time and an outright neglect of the peaceful ritual between pen and paper. We also like to drink. So in the spirit of team-bonding, an hour dedicated to both seemed like a much-needed refresher.

Enter our experiment: The Drink and Draw

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How to Present a Design Review

By on in Design

Arguably the most difficult skill you’ll learn in your design career is how to communicate that you did what you set out to do in a way that gets people to support and continue the work you did.

Presenting design successfully is about knowing what you want out of the meeting and structuring it to meet those needs. There’s a cliche of design reviews as interpersonally fraught spaces where stakeholders alternate between going on tangents and ripping your work apart. It doesn’t have to be that way.

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Designing for Engagement

By on in Design

One of the most interesting distinctions we make in design is between service design and engagement design. Service design is oriented around helping someone achieve a task. The interface that asks for information and prints your boarding pass is service design – it’s successful if you get through it without mistakes as quickly as possible. On the other hand, Engagement design is oriented around keeping people’s attention. If you’re binging a TV show, scrolling down a news feed, or liking your friend’s posts, you’re in an environment designed for engagement.

Designing for engagement means offering up lots and lots of content to keep people interested. A key performance metric for engagement design may be how many posts a user reads, or how many videos they go through without returning to the homepage or search. The end goal of both business and user is a steady flow of content that keeps a user’s attention. Continue reading …