Articles by Allie O'Connell  

Allie O'Connell

Allie O'Connell

Pivoting and User Research During a Pandemic

Creating a consistent feedback loop with users through quantitative and qualitative user research is the foundation of any lean, user-centric product team. Get your Free Guide to User Research Help your team understand your users’ behaviors, needs, and motivations. We often invest the most in user research when the product roadmap is new and unproven.

Allie O'Connell

Allie O'Connell

The 2×2 Method

In a discussion about prioritization among product managers at Carbon Five, we were in consensus that a 2×2 is a powerful tool in many prioritization scenarios from assessing risks to the product or business to working out the path forward when faced with competing priorities for a product. As a visualization tool, a 2×2 gets

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