Notes from Allie O'Connell

Pivoting and User Research During a Pandemic

By on in User Research

Creating a consistent feedback loop with users through quantitative and qualitative user research is the foundation of any lean, user-centric product team.


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We often invest the most in user research when the product roadmap is new and unproven. The early focus is on product-market fit. Early-stage questions to solve include:

  • Do the people we think have this problem actually have this problem?
  • How do they solve it now?
  • Is it painful enough a problem to change the way they are currently doing this?
  • Is this solution the one to solve this problem?
  • Will people pay for this solution? How much?

By the time you’re into the growth phase of a product or company, you have found product-market fit and are now asking questions about optimizing user experiences, creating more value for your users or testing out new solutions to reach more potential market segments.

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The 2×2 Method

By on in Product Management

In a discussion about prioritization among product managers at Carbon Five, we were in consensus that a 2×2 is a powerful tool in many prioritization scenarios from assessing risks to the product or business to working out the path forward when faced with competing priorities for a product.

As a visualization tool, a 2×2 gets the team on the same page to externalize relative risks or priorities and work through next steps. When things seem murky or like everyone isn’t giving the same weight to particular options, try out a 2×2. Continue reading …