Articles by Matt Sullivan
The First Rule of Agile is Don’t Talk About Agile
I asked a group of fellow product managers if they’ve ever read through the Agile Manifesto with product owners / clients. They all said “no”, and the general consensus was that doing so wouldn’t be well received. This is interesting. Even though Carbon Five is well-respected for our process, and we definitely practice agile, we’re …
User and events tracking for early products – part 1
It’s rarely too early to instrument a web or mobile app with user and event tracking services. Sure, it’s ideal to only track the metrics needed to answer specific questions, yet it’s not often the case that those questions are known during the early stages of product development. It’s been our experience that we can …