Welcome to the 4th of our User Research series where we share our insights into how to generate a list of features. In the coming paragraphs we’ll talk about how User Research can help with stakeholder management, generating a feature list, and prioritizing a feature list. This post focuses on feature definition, and making what we’ve heard actionable (and testable!). Our next and final post will cover a handful of methods to prototype the features we generate here.
In our last post, we worked on synthesis and analysis of user interviews. After a number of interviews, we refined our proto-personas and identified common experiences.
(You haven’t done synthesis before? No worries! We run User Research Sprints that help with this process.)