Articles on Startups

Nancy Samahito

The health and wellness industry is being forced to quickly adapt to new norms faster than ever before. Telemedicine and telehealth services are now on the rise. Contactless patient care and remote check-ups are becoming routine. Customer needs and behaviors are changing almost daily. So what does this mean for the future of health and …

Zoe Madden-Wood

Why care about diversity early? You’re not even sure if you’ll be around in a year. You need to figure out your market, your financing, your OKRs, etc; why should you even care about diversity and equity in hiring? It is not in your MVP and those issues can be solved later, amiright? When companies …

Mark Sherwood

Carbon Five was recently brought in to build a new product with a planned budget of 6 months. As the first step, we conducted a few rounds of customer development to try and validate the concept. After a month of experiments by a product manager and designer, we ultimately recommended that the company not pursue …

David Hendee

As a consulting firm that’s been around for 17 years, Carbon Five has a unique perspective on trends in digital product development. In this post we look back on 2016 and reflect on what we’ve seen in the industry, and where we think it’s headed. Here are the the top five trends we saw in …

Audrey An

  The tech scene (especially in the Bay Area) has reached a point where it’s expanded way past techies. It seems successful people from all different industries are drawn to the promise, reach, and money in tech. Doctors, bankers, artists, and even educators are launching startups and talking about MVPs. It’s definitely exciting and inspires …

Andrew Hao

In Part 1 and Part 2 of this series, we introduced the engineering team at SuperStartupCorp. They had built a reputation for delivering quality software, fostering a culture of trust, and developing healthy learning practices. Read up on the first two parts, then join us to discover the final secrets to their success.

Andrew Hao

In Part 1 of this series, we introduced a high-performing engineering team at SuperStartupCorp that had automated repetitive tasks, codified its engineering practices, and adopted a learning mindset, resulting in happy engineers and happy stakeholders. Read on to learn more traits and practices that make this team so successful, and how they keep their bus …

Alexa Roman

Photo from my colleague Yasmine Molavi’s sketching workshop You’re starting a company. You’re so full of ideas that you have three PowerPoint decks! Wowza! You have a couple co-founders or maybe even an employee. If only your team had some engineers to build the product… There are many, many important things you can do to …

Brandy Davis-Balsamo

Back in 2008, I moved from Paris to New York City right as the Big Apple was in a Big Mess. I remember walking past a live air studio as a visibly flustered newscaster gestured erratically in front of an Armageddon-esque stock screen. And, I recall witnessing Barclays ascent on Lehman Brothers, encircling the iconic …

Alexa Roman

We’re catching up with some of the most inspiring founders we’ve worked with to share insights and advice from their experience of starting and growing businesses. Recently, we worked with the Joyable team on their iOS app, and we were inspired by their customer-focused mindset. For those who are not yet familiar, Joyable offers an online …